Leadership Insights: Vision for the Future
Symplicity’s Strategic Growth: A Message from Catherine
Over the past few months, Symplicity has experienced remarkable growth, expanding our team from 12 to 23 dedicated professionals. This growth marks a significant milestone in our journey, and we are thrilled to share our vision for the future with you.
A Path to Expansion
Our expansion is not just about numbers; it’s about building a stronger, more capable team to support our clients and drive innovation. Our goal is to grow to 35 employees and evolve into a $50 million company. This ambitious target is anchored in our commitment to excellence across three key practice areas: CX and Automation, Technology Expense Management, and Government Contracting.
CX and Automation Practice
In today’s fast-paced business environment, customer experience (CX) and automation are critical for success. Lead by Paul Nagel, Chief CX Officer, our CX and Automation practice focuses on helping our clients integrate technologies that help leveraging advanced technologies to streamline processes, enhance customer interactions, and drive operational efficiency. Helping our clients lean into technologies that allow clients to adopt AI and machine learning, we aim to deliver unparalleled service and create lasting value for our clients.
Technology Expense Management Practice
A cornerstone product for Symplicity has been helping clients managing technology expense, which is a challenge many organizations face. We are evolving our Technology Expense Management practice with our new platform that will incorporate automations is dedicated to helping clients have visibility to their technology investments, reduce technology debt, and improve financial transparency. Through our innovative solutions and expert guidance, we empower businesses to make informed decisions and achieve sustainable growth.
Government Contracting Division
Victor Zuniga, Senior Vice President of our Government Contracting division has been building our practice for the last two years. He is joined by Ben Murray, Vice President of Government Contracting and Carla Skuhrovec, Government Contracting Administrator with the intent to build our practice to delivering emerging technologies to the government sector. We are well-positioned to expand this sector leveraging products in CX and Automation and specifically Cybersecurity. Our focus on compliance, efficiency, and value ensures that we meet the stringent requirements of government contracts while delivering exceptional results.
Our Commitment to Excellence
As we continue to grow, our commitment to excellence remains unwavering. We believe that our success is driven by the collective expertise and passion of our team. By fostering a culture of collaboration, innovation, and continuous improvement, we are confident in our ability to achieve our strategic goals.
Looking Ahead
Our team is excited about the journey ahead and we know that the future is filled with opportunities and challenges, but we are prepared to navigate them with determination and resilience. Our vision for the future is clear: to be a leader in our industry and be recognized for our expertise, innovation, and commitment to client success.
We are excited about what lies ahead and look forward to sharing our progress with you in future updates. Thank you for being a part of our journey.
PS- Please considering joining us for our annual Symplicity Summer Celebration on July 17th for food, fun, music, and a mini technology expo! See the registration form above!
Warm regards,
Catherine
Catherine Behrenbrinker
CEO & President
[email protected] | 616.588.8501
Symplicity Named MCSB Best Small Business
Symplicity Communications was recently recognized as a 2024 APEX Accelerator Best Small Business award winner by Michigan Celebrates Small Business (MCSB). Each region in Michigan selects a company to be recognized as an APEX Accelerator Best Small Business Awardee for demonstrating a strong relationship with the organization as well as significant success as a company. Awardees are selected based on the following criteria:
- Demonstrated growth through government contracts
- Contributions to the success of the Michigan economy
- Strength of the relationship with the APEX Accelerator
The team received their award on May 21st in East Lansing, Michigan at the 20th Annual Michigan Celebrates Small Business Awards Gala. Read more here.
Government Contracting Practice Expansion
Symplicity Communications recently announced the additions of Ben Murray as our new VP of Government Contracting and Carla Skuhrovec as our new Government Contracting Administrator. Ben and Carla join the Symplicity team as part of the newly expanded Government Contracting Division, headed by Senior VP of Government Contracting, Victor Zuniga.
This growth aligns with our commitment to delivering high-quality solutions, enhancing our competitive edge, and driving sustained intentional success for our company and clients.
For more information on the expanded practice, Read Here.
Healthcare Practice Expansion
In April, Symplicity Communications launched our Healthcare Practice focused on technology orchestration to improve both patient experience and staff experience. Improving staff experience with better technology tools can reduce the attrition that causes staff shortages that negatively impact the patient experience.
Read more about our new Healthcare Practice, headed by VP of PX/CX Kevin Johnson, here: Read More
Symplicity Staff Expanding Their Knowledge
Recently, members of the Symplicity Communications team have attended many conferences and had many opportunities to grow their knowledge of the newest upcoming technologies while also growing our network and having our voice heard by our trusted partners.
Some of these events have included the Sprinklr CXUnifiers Edge of AI conference, the Intelysis AMP’d Cloud Masterclass, RingCentral Partner Conference and RingCentral Partner Connect.
Symplicity is always looking for ways to expand our expertise and learn new ways to serve our customers.
Welcome Nick Stevenson- New Business Development Representative
The Symplicity Communications team has added a new member recently, and we’d like you to help us welcome him!
Nick Stevenson has joined the Symplicity Communications team as our new Business Development Rep! Nick comes from a background in Employee Relations with a nationally ranked transportation company and will help the Symplicity team connect with new potential clients and maintain strong relationships with current clients and partners. Read More.
Welcome Carla Brassard- New Client Success Analyst
The Symplicity Communications team has added a new member recently, and we’d like you to help us welcome her!
Carla Brassard has joined the Symplicity Communications team as our new Client Success Analyst! Carla will play an instrumental role in providing support and insight for our clients and will be a tremendous asset in Symplicity’s goal of delighting our clients and providing stellar service. Read More.
Welcome Miranda Homrich- New Operations Analyst
The Symplicity Communications team has added a new member recently, and we’d like you to help us welcome her!
Miranda Homrich has joined the Symplicity Communications team as our new
Operations Analyst. Miranda brings a keen analytical mind and a strong dedication to operational excellence. Her skills and insights will be instrumental in optimizing our processes and driving our operational success. Read More.
