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"We're Laying a New Foundation for technology"
By Symplicity Communications
Published March 18, 2025
GeneralIn the NewsSymplicity Conversations

Symplicity Conversations Ep. 8 – Transforming IT Culture and Innovation


In the latest episode of Symplicity Conversations, we invite you to meet Craig Diggs, an IT leader who’s currently making waves at Fresh Thyme Markets. At Fresh Thyme, Craig is not just updating technology; he’s transforming the entire IT culture. His approach is rooted in transparency, empowerment, and a clear vision for change. From day one, Craig has championed the need for open communication and learning from mistakes. He believes in fail-forward moments, where every error is an opportunity for growth and not a setback.

Craig emphasizes the importance of empowering his team members to make decisions and take initiative. By fostering an environment where team members feel trusted and valued, Craig has cultivated a resilient IT department that thrives on collaboration and innovation. This cultural shift is not just about keeping up with technological advancements but also about creating a dynamic and supportive workplace. By prioritizing communication and collaboration, Craig ensures that Fresh Thyme ’s IT department is not just a support function but a strategic partner in driving the company’s success.

For Craig, strategic partnerships are the backbone of effective IT operations. He views vendor relationships as partnerships rather than mere transactions. This perspective has allowed him to build strong, collaborative relationships that drive innovation and success at Fresh Thyme. By leveraging these partnerships, Craig ensures that Fresh Thyme remains at the cutting edge of technology.

Through his visionary leadership and strategic approach, Craig Diggs is transforming Fresh Thyme’s IT culture. His journey is a testament to the power of empowerment, innovation, and strategic partnerships in shaping the future of IT.

Be sure to watch or listen to the whole episode to hear more from Catherine and Craig’s Symplicity Conversation.

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Check out the podcast – The Symplicity Communications Podcast

Check out all of our episodes, however you watch or listen, here: https://symplicityconversations.transistor.fm/

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