Navigating Growth and Change with Monica Steimle-App and Richard App
Monica Steimle-App and Richard App recently joined us for an episode of Symplicity Conversations as they embark on their new venture, Innovar Advisors. With years of experience in leadership and business growth, they discussed the challenges and excitement of launching a consulting firm that aims to help organizations navigate change and strategy.
A New Chapter in Business
Monica reflected on her extensive background in real estate development and property management, while Richard shared his experience working with the city of Grand Rapids. Together, they realized the time had come to take a leap into entrepreneurship, launching Innovar Advisors to leverage their connections and expertise for the benefit of others.
The Right Time to Launch
The pandemic altered the business landscape significantly. As Monica noted, the shift in how businesses operate has created unique opportunities for growth. There is an increased importance in community and connection, and Monica and Richard are eager to help new businesses navigate the complexities of starting up or adapting to change.
Problem Solvers at Heart
Monica and Richard see themselves as problem solvers. They work closely with organizations to identify challenges and help them find the right resources and connections with the goal of empowering businesses to thrive by offering strategic insights tailored to their specific needs.
Complementing Strengths
One of the fascinating aspects of their partnership is how their strengths complement each other. Monica is strategic and visionary, while Richard excels in creative problem-solving. They are committed to understanding and respecting each other’s strengths to enhance their collaboration.
Balancing Business and Personal Life
As they navigate this new journey, the pair shared how they maintain a healthy balance between work and personal life. By establishing boundaries and communicating effectively, they ensure that their partnership remains strong both in and out of the office.
Reflecting on their journey, Monica and Richard’s story serves as an inspiring reminder that with the right partnerships and a focus on community, businesses can thrive even in challenging times. For more insights and to hear the full conversation, listen to the episode.


