If you’re responsible for acquiring and maintaining technology for your business, you already know how complicated it can be. You have multiple vendors providing different technologies. There’s never enough time in the day to manage daily tasks, keep up with rapidly changing technology, and get the attention of your vendors when something goes wrong. Besides that, the issue of technology expense management can be a real nightmare.
That’s why you need a technology advisor – to streamline everything you do related to the communications your business needs to maintain and improve your competitive advantage.
What Is the Indirect Channel?
A marketing channel is the process a company uses to get their products and services to the end user. Some channels are direct channels. For example, when you visit a farmer’s market, the farmer is selling using a direct channel. The farmer grows the food and sells it to you directly.
When a company sells through indirect channels, it means that there are other businesses involved in getting their product or service to the end user. Consider the auto industry. Car manufacturers don’t want to get involved in the sales cycle – they have their hands full designing and building cars. So, they work with franchised auto dealers to get their product to the person who will drive the car.
In the telecom industry, providers use both direct and indirect channels. However, in most cases, telecom providers put more emphasis on the technology and less focus on the client.
Another factor that complicates the telecom industry is that there are many providers, and their experts can only tell you about their solution. You must work with each company’s representatives and provide the expertise necessary to evaluate the marketplace and choose the right combination of technology to meet your business needs. That’s another reason why you need a technology advisor.
What Can a Technology Advisor Do for You?
A technology advisor acts as your guide as you navigate the world of technology. This encompasses unified communications as a service (UCaaS), contact center as a service (CCaaS), security solutions, Microsoft solutions, and more. Advisors work with you to understand and clearly define your challenges and your goals. As a result of their expertise, they are innovative when it comes to finding streamlined solutions – and those that will help cut your costs.
They can also help you with technology expense management. Without an advisor, you’re left with multiple invoices each month and it’s difficult to keep track of expenses. In fact, when different technologies are added independently of one another, a business will often end up paying for services they don’t use.
How Symplicity Can Help
At Symplicity, you’ll find advisors who are experts in their field. We partner with over 200 service providers, giving you access to thousands of products from UCaaS and security to Microsoft and AI solutions.
Our experts know the industry well and can help you find the technology you need to help your business grow. Symplicity can also streamline one of the most time consuming and error-prone processes you manage: expenses.
Symplicity’s technology expense management (TEM) services provide visibility and give you control. We work to consolidate your billing, reduce your expenses, and eliminate those services that aren’t in use. We also frequently find older technologies that can be upgraded to give you higher performance and lower cost.
If you want to make your life easier, improve your use of technology to support your business growth, and save money, contact Symplicity today.