On a recent episode of Symplicity Conversations, Roberta McCarter, the founder of Novus Data Journeys, shared her fascinating transition from a seasoned employee in Fortune 100 companies to becoming an […]
Resources
Category: Data
A customer data platform (CDP) is a software system that creates unified customer profiles by collecting data from multiple sources and making those profiles available for customer engagement. CDPs empower personalization in a brand’s customer experience (CX) efforts.
Customer feedback is more than a tool for problem-solving; it's an opportunity to build a community that feels heard and valued. When you welcome customer voices and act on their feedback, you enhance your brand's reputation. Customers become loyal advocates, spreading the word about your commitment to excellence.
When expanding into new markets, use data from your current customers to extrapolate and draw insights that accelerate market penetration. Your customer experience (CX) program is the place to start.
Social media listening helps you understand your customers' experiences and improve your business. Analyze content across different social media platforms to identify customer opinions, feedback, and trends that provide valuable insights into how your customers perceive your brand, products, and services.
Research from Forbes highlights that 65% of companies prioritize data analysis to enhance customer experience (CX), while 77% of consumers appreciate brands that seek and implement their feedback.
