“The most effective way to do it is to do it.” – Amelia Earhart
This quote perfectly sums up how Symplicity Communications entered the world of government contracting. We didn’t wait for the perfect moment or the perfect knowledge—we acted. And now, just a short time later, our government contracting division is not only growing—it’s thriving. With new certifications in hand, a seasoned team in place, and a vision rooted in meaningful service, we’re excited to share what we’ve learned. Whether you’re a small business looking to enter the federal market or a leader curious about the real path to stability in uncertain economic times, you’ll find actionable insights here. Let’s break it down.
Why Government Contracting Matters for Small Business
Predictable Revenue. Long-Term Partnerships. Real Impact.
Government contracting offers a unique opportunity for businesses looking to diversify income streams and build sustainable growth. It’s not flashy. It’s not fast. But it is consistent, and in today’s market, that consistency is gold.
For small businesses, this space can provide a level playing field. With set-aside programs, preference contracts, and mentor-protégé opportunities, the federal government seeks qualified small partners who can solve problems quickly and affordably.
Building a Government Contracting Division—From the Ground Up
Step One: Build the Team, Then Build the Process
Symplicity’s journey into government contracting didn’t start with a huge federal contract. It started with one bid. Then another. Then a strategic hire.
Our Sr VP of Government Contracting, Victor Zuniga, a retired Marine, began by laying the foundation: obtaining certifications, drafting proposals, and navigating red tape. When we realized we needed deeper expertise, we connected—thanks to a bit of serendipity—with Carla Skuhrovec, whose mastery of procurement and compliance has helped us grow and take the right steps to reach the next level.
Together, we’ve built a division that is proactive, nimble, and well-aligned with where the market is heading.
What Makes Government Contracting Different?
Relationships, Timing, and Trust
Many assume that federal and local governments identify a need, post an RFP, and wait for the best price. But it’s far more strategic—and more human—than that.
In truth, success in government contracting comes from getting involved early. Long before an RFP is released, agencies are identifying needs, scoping solutions, and actively looking for industry guidance. If you’re there during that pre-acquisition stage, you can help shape the scope—and increase your chance of winning.
At Symplicity, we’ve learned that relationship-building, thoughtful positioning, and early engagement are often more valuable than price alone. That’s especially true for complex projects involving cloud infrastructure, cybersecurity, or AI.
Where We’re Headed: Innovation and Growth
AI, Automation, Sustainability, and IT Modernization
The future of public sector work is being written now. The federal government is under immense pressure to modernize. From shifting on-premise systems to the cloud to adopting secure communication platforms and energy-efficient solutions, agencies need partners who can move quickly—and do it right.
Here’s where we’re investing:
- AI and automation – Rapid deployment, streamlined operations, and real-time insights.
- Sustainable solutions – Clean supply chains, energy-efficient infrastructure, and compliance with green initiatives.
- IT modernization – Migration to cloud environments, replacing legacy systems, and 5G deployment.
We’ve also prioritized obtaining critical certifications like WOSB. These programs help open doors to contracts with limited competition, which accelerates impact and revenue.
What You Need to Succeed in Government Contracting
Actionable Steps for Small Businesses
If you’re exploring this space for your own company, here are three high-impact actions we recommend: Start with Certifications
Begin with basic requirements like SAM.gov registration, then pursue small business designations relevant to your team (e.g., WOSB, SDVOSB, 8(a)). These certifications unlock contract opportunities set aside just for you.
Learn the Language
As Carla says, “Learn the lingo.” The public sector speaks in acronyms. Understanding terms like RFP, RFQ, SLED, and IDIQ isn’t just nice—it’s necessary. Build an internal glossary. Bookmark government contracting playbooks. Or work with a mentor.
Focus on Relationships, Not Transactions
This isn’t a one-and-done sales environment. Success comes from becoming a true partner, not just a vendor. That means supporting your clients before, during, and after the sale. It means consistency, transparency, and delivering every single time.
Our Vision for What’s Next
At Symplicity, our vision is clear: to grow. But not just for the sake of headcount. We want to grow with intention—adding experts who can deepen our bench in procurement, technology, and compliance.
And with every win—whether it’s a charter school, county government, or federal agency—we’re adding value, building trust, and creating real-world impact.
Final Thoughts
Government contracting isn’t just another revenue stream. It’s a path to stability, impact, and purpose-driven growth. For us, it’s a way to serve, not just sell.
If you’re a business leader thinking about how to diversify, scale, or weather economic uncertainty, this is an area worth your attention. If you’re already in the public sector and looking for a forward-thinking technology partner, we’d love to talk.
Let’s simplify complexity—together.
📬 Reach out at symplicitycom.com or connect with us on LinkedIn.
