Meet The Team

Work with a team that truly cares about making a difference
for the people we serve, and is dedicated to helping you and your business prosper.
We’ve carefully built a friendly, highly-experienced group that
holds itself to the highest standard of integrity and urgency.
We’re listeners, investigators, and problem-solvers
who don’t mind missing sleep to get the job done right for you.

Always do the right thing, even when no one is looking.
I founded Symplicity Communications in 2007 to help people avoid misleading sales practices during telecom purchases. By bringing respect, clarity and flexibility to the process, we help clients find peace of mind in a complex market. My Midwestern values drive how I do business and select the team that makes Symplicity special. I love this industry and serve as Co-chair for Inforum Michigan’s TechnologyNEXT program for women in technology.

Catherine Lazarock
President

Wanting to see others succeed gets me out of bed.
After 18 years in tech, I’ve learned that success still depends on human connections. I come to work to help others achieve their goals, both clients and the people I manage. If they feel confident/proud as we get things done together, I’m doing my job. I enjoy building relationships with clients, proving my compassion with every good experience they have with me. I treat them as friends, with loyalty and urgency—but always keeping things fun.

Tracy Pryce
VP of Client Experience

I want clients to breathe easy.
There’s no sense in connecting them to technology that sounds good but doesn’t reduce headaches. I work hard to learn every aspect of their situation, making sure that the true obstacles to their business outcomes are removed as strategically as possible. Even with 16 years’ experience, I never assume I’ve seen it all. Each client is different and deserves to have their unique preferences and pain points at the center of a tech solution, not the other way around.

Brandon Burchard
VP of Strategy & Insights

Constant change keeps this industry fun.
For over 30 years, I’ve been staying on top of trends in telecom & IT, but never have things been changing as rapidly as now. I love it! All this innovation is unlocking doors for my clients. As a business owner, I understand the mindset of clients, who in their different roles are all trying to make a noticeable impact on the business. It’s fun helping different people, getting to know them, making a difference. I’m an easy-going guy, simple to talk to.

Jeff Winker
VP of Business Development

Clients don’t have to worry about what they say to me.
I love to be pushed outside my comfort zone. It helps me learn and connect with people on a deeper level. I’ve always had a desire to understand others and see things turn out well for them. I graduated from college with a degree in Public History before working as a bartender and managing a restaurant for years. I quickly learned how much I love customer service, which translated well into my sales career. I love doing a job well and taking care of a clients. As challenges come up, I welcome the opportunity to deliver the best customer service possible.

Bill Osborn
Director of Business Development

It’s the team that wins.
I learned this playing competitive floor hockey on a travel team as a kid. The responsibility of being on a team, along with learning from my dad how to practice and work hard, made me the person I am today. There’s nothing like assisting a client to be the hero at their job by saving the business money or enabling their coworkers to do things easier—it just feels wonderful. Away from work, I get the most joy from watching my kids grow and do things the right way.

Sara Tamminga
Client Relationship Manager

By nature, I love helping people.
Nurturing positive client relationships has always allowed me to do just that, so that’s why I’ve always worked for companies I’ve trusted and believed in. Just being honest with clients and always looking out for their best interest will benefit everyone involved. If I can show them something that makes their lives even the slightest bit better and takes some stress out of their day, then I’m happy. Luckily Symplicity doesn’t look for “salesy” people, because that’s just not me.

Amanda Henry
Client Relationship Manager

My thirst for tech knowledge goes back to childhood.
As a video game fan, I quickly realized I was most interested in how the games were made, and how the console hardware worked. This curiosity, and a desire to work with people and technology equally, led me to an Information Systems degree and Business minor. At Symplicity, I dig into clients’ tech challenges to solve them from a business perspective. Our no-pressure approach gives me the freedom to discover what makes the most sense.

Brian Bonebrake II
Technical Solutions Engineer

I grew up at install sites, gaining tech knowledge and inspiration from my dad.
Working in this field is all I ever wanted to do. I feel at home when working with clients. They’re all unique, and finding out what works best for them is my favorite part of the job. Clients have difficulties with their work just like the rest of us. I work to improve their workday, so they can enjoy it more. I do my best work under pressure of deadlines, and luckily there’s no shortage of those in this business!

Sean Johnson
Technical Coordinator

There’s nothing like coming through for people depending on you.
I come from a ridiculously small town where everyone knows everyone (seriously, the high school building was on a turkey farm), and I think that experience has given me a strong sense of accountability. I go out of my way to ensure that clients have a rewarding experience. My approach is, do the right thing and the money will follow (well… the bills will get paid at least – but that works for me!). I’m proud of what we do here.

Samantha Scholten
Client Coordinator

Caring about others gets you everywhere.
My husband AJ and our wonderful children keep me grounded and inspire me to be a positive force in the world. When I’m at work, I do my best to give coworkers and clients the same attention I’d give family, making sure that the faith they put in me is rewarded. I keep a close eye on their projects and work hard to ensure that they’re safe in my hands. The atmosphere at Symplicity boosts me; I’ve never worked somewhere that felt so much like family.

Britney Hayden
Client Coordinator

I love making sense of things that could overwhelm clients.
I help them organize their thoughts, tasks, anything that helps them free up mental space. I check-in often, because I know how much I appreciate when someone does that for me. When I was a kid, I was always playing bank and store, writing down transactions and assisting imaginary customers. During 8 years of Project Management (3 in IT) I’ve assisted clients in completing the big picture, by piecing together the details.

Holly Virgo
Technical Project Manager

I love fostering meaningful connections between people.
Prior to working in marketing, I learned storytelling via film & TV production jobs. The best stories were always documentaries with real people, real work, real accomplishments. By sharing true stories with each other, we can learn and be inspired by things that might otherwise go unnoticed. I don’t like salesy, fluff marketing. In my role here, I get to share true stories about what makes Symplicity, our clients and partners special.

Mario Passera
Chief Marketing Officer

You can do it, you can do it, if you put your mind to it... .
…A quote that my dad taught me one evening after my failed approach to fishing. This quote has pushed me through all aspects of life, including my degree in International Business, Marketing, and German at Grand Valley State (Go Lakers!). It pushed me to learn more about the world by travelling (18 countries), and helped me land this job (Glad I did!) I love communicating our amazing culture, and helping this great team however I can!

Vanessa Kroepsch
Marketing Coordinator

There’s nowhere I’d rather be.
I’m thrilled to be working alongside my amazing sister Catherine. In fact, I commute all the way from Montana to do so! …well, two weeks at a time in Michigan, the other two in Montana. No matter where I’m working from, I love the thrill of digging through carrier charges to see where we can bring bills down for clients. It’s like being a detective, knowing that my diligence will uncover where big carriers are billing wrong. There’s nothing like an “Aha!” moment.

Chrissy Anderson
Billing Specialist

I jump at opportunities to make peoples’ lives easier...
... and at learning new ways to do that. In order to help me anticipate and provide solutions for my coworkers and our clients, I’m constantly seeking new techniques and processes that can help. I’ll always want to learn more, which is why I’m about to wrap up an MBA and why I’m thrilled to be working with such a friendly and welcoming staff that shares knowledge daily. I love how the caring environment at Symplicity translates to great customer service.

Kylee Ackley
Administrative Coordinator